Terms of Service

Last updated: 25 March 2026

1. Agreement

By accessing or using Imora (“the platform”, “the service”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree, do not use the service. These Terms constitute a legally binding agreement between you and Imora.

2. Eligibility

You must be at least 18 years old and have the legal capacity to enter into a binding agreement. By creating an account, you represent that you meet these requirements. If you are using the service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

3. Account responsibilities

  • You are responsible for maintaining the security of your account credentials.
  • You are responsible for all activity that occurs under your account.
  • You must provide accurate, current, and complete information during registration.
  • You must notify us immediately of any unauthorised access to your account.
  • We reserve the right to suspend or terminate accounts that violate these Terms.

4. The service

Imora is a platform that enables users to create AI-powered digital twins, share them with others, and optionally monetise them via a marketplace. The service includes:

  • AI twin creation tools (the generator wizard).
  • Hosting and serving of AI twins across web, embed, and integration channels.
  • A marketplace for discovering and interacting with published twins.
  • Subscription billing and creator payout services (via Stripe).
  • Analytics, calibration, and twin improvement tools.

5. AI-generated content

You acknowledge and agree that:

  • AI twin responses are generated by artificial intelligence and may not always be accurate, complete, or appropriate.
  • Imora does not guarantee the accuracy, reliability, or suitability of any AI-generated content.
  • AI twins are not a substitute for professional advice (legal, medical, financial, or otherwise).
  • You should not rely on AI twin responses for decisions that could have significant consequences.
  • Creators are responsible for reviewing and refining their twin's behaviour. Imora is not liable for the specific content a twin generates.

6. Creator responsibilities

If you create an AI twin on the platform, you agree that:

  • You own or have the right to use all content you provide to build your twin (documents, text, knowledge, and other materials).
  • Your twin will not impersonate another real person without their explicit consent.
  • You will not use the platform to create twins that generate illegal, harmful, harassing, defamatory, or misleading content.
  • You are responsible for setting appropriate guardrails and boundaries for your twin's behaviour.
  • You will comply with all applicable laws, including data protection regulations, when using content that relates to other people.
  • Twins listed on the marketplace are subject to review and may be removed at our discretion.

7. User conduct

All users (creators and consumers) agree not to:

  • Use the service for any unlawful purpose.
  • Attempt to extract, reverse-engineer, or reproduce the underlying AI models, system prompts, or twin personality data.
  • Circumvent usage limits, rate limits, or billing controls.
  • Harass, abuse, or send harmful content to or through AI twins.
  • Use automated tools to scrape, crawl, or extract data from the platform without permission.
  • Introduce malware, viruses, or other harmful code.
  • Interfere with the operation of the platform or other users' access to it.

8. Intellectual property

  • Your content: you retain ownership of all content you provide to build your twin. By uploading content, you grant Imora a limited, non-exclusive licence to use that content solely for the purpose of operating your twin(s) on the platform.
  • Platform IP: the Imora platform, brand, design, code, and underlying technology are owned by Imora. Nothing in these Terms grants you rights to our intellectual property beyond the right to use the service.
  • AI outputs: AI-generated responses are provided as part of the service. To the extent permitted by law, creators may use their twin's outputs commercially, subject to these Terms.

9. Billing and subscriptions

  • Paid plans are billed monthly in GBP via Stripe.
  • You may upgrade, downgrade, or cancel at any time. Changes take effect at the start of the next billing cycle.
  • Free trials, where offered, convert to paid subscriptions at the end of the trial unless cancelled.
  • Overage charges (where applicable) are billed at the rates specified on your plan.
  • Refunds are provided at our discretion. We do not offer refunds for partial months of service.
  • We reserve the right to change pricing with 30 days' notice. Existing subscribers will be notified before any price change takes effect.

10. Marketplace and creator earnings

  • Creators who list twins on the marketplace may earn revenue from user interactions, subject to the platform fee for their plan tier.
  • Platform fees are: 20% (Pro), 15% (Business), 10% (Scale). These may change with notice.
  • Payouts are processed via Stripe Connect. Creators are responsible for their own tax obligations.
  • Imora reserves the right to withhold payouts if we reasonably suspect fraud, abuse, or violation of these Terms.
  • Marketplace listings may be removed at our discretion if they violate our content policies or these Terms.

11. Bring Your Own Key (BYOK)

If you use your own API key (available on eligible plans), you are responsible for all charges incurred with the AI provider. Imora is not liable for costs, outages, or issues arising from your use of a third-party API key. You must comply with the AI provider's terms of service.

12. Availability and changes

  • We aim to provide a reliable service but do not guarantee uninterrupted availability.
  • We may modify, suspend, or discontinue features or the entire service with reasonable notice.
  • Scheduled maintenance will be communicated in advance where possible.
  • We are not liable for downtime, data loss, or service interruptions caused by factors beyond our reasonable control.

13. Limitation of liability

To the maximum extent permitted by law:

  • The service is provided “as is” and “as available” without warranties of any kind, whether express or implied.
  • Imora is not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, business, or goodwill.
  • Our total aggregate liability for any claims arising from or related to the service is limited to the amount you paid us in the 12 months preceding the claim.
  • We are not liable for any actions, content, or decisions made by AI twins, or for any reliance you or others place on AI-generated content.
  • We are not liable for the actions of other users, creators, or third parties on the platform.

14. Indemnification

You agree to indemnify and hold harmless Imora, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including legal fees) arising from your use of the service, your content, your twin's outputs, or your violation of these Terms.

15. Termination

  • You may close your account at any time through your account settings or by contacting us.
  • We may suspend or terminate your account if you violate these Terms, with or without notice depending on severity.
  • Upon termination, your right to use the service ceases immediately. Creator content and twins will be deleted within 30 days.
  • Sections that by their nature should survive termination (liability, indemnification, IP, dispute resolution) will survive.

16. Dispute resolution

These Terms are governed by the laws of England and Wales. Any disputes arising from or relating to these Terms or the service shall be subject to the exclusive jurisdiction of the courts of England and Wales. Before initiating legal proceedings, you agree to attempt to resolve disputes informally by contacting us at legal@imora.ai.

17. General

  • These Terms constitute the entire agreement between you and Imora regarding the service.
  • If any provision is found to be unenforceable, the remaining provisions remain in full effect.
  • Our failure to enforce any right or provision does not constitute a waiver of that right.
  • You may not assign or transfer your rights under these Terms without our prior written consent.
  • We may update these Terms from time to time. Material changes will be communicated via email or platform notification. Continued use after changes constitutes acceptance.

18. Contact

For questions about these Terms, contact us at:
legal@imora.ai