Scale your judgement, not your availability.
Who it is for
Put your judgement where you can't be
Imora is built for people whose judgement is the product, and whose time is the limit.
Consultants
Clients get your view on a routine question between sessions, with the reasoning attached.
Fractional executives
Each company you work with can ask how you would call it on the days you are not there.
Advisers
Your standing advice stays consistent, and every answer points back to what you actually said.
Agency and boutique founders
Your team checks a brief or a client reply against your judgement before it reaches you.
Founder-CEOs of small firms
New hires learn how you decide, not just what the handbook says.
Senior partners
Juniors get your method as a way of thinking, not a template.
Most AI knows things about you. It doesn't know how you decide.
A custom GPT with your documents and a persona prompt is an afternoon's work, and for many jobs it is enough. This is where it stops.
Generic AI with a persona
- Mimics your tone
- Searches your documents
- Repeats things you have already said
- Cannot show why it answered that way
- A correction lasts until the next conversation
Your Imora twin
- Answers from your own recorded decisions
- Learns your principles with their conditions and exceptions
- Shows the principles and evidence behind every answer
- You correct it and the correction sticks
- Only you teach it. Nothing a visitor says changes how it thinks
See the full comparison, including where other tools are ahead
Your reasoning graph
A map of how you decide.
Every answer you give, every correction you make and every document you add becomes evidence. Imora distils that evidence into the principles you actually run on, with the conditions they apply under, and links them into a graph you can see and search. The language models are Anthropic's Claude. What is Imora's own is the graph and how it retrieves your decisions.
Evidence, not guesswork
Principles are built only from your own words and are always traceable back to what you said.
Conditional, not flat
"Move fast when it is reversible, slow down when trust is at stake" beats a single risk score.
Explainable every time
Each answer shows the principles and evidence it reasoned from, and how confident it could be.
Only you teach it
The graph grows from your answers, corrections and documents. Visitor conversations never change it.
Example conversation
What talking to a twin looks like
Illustrative example. James is fictional and the replies are scripted.
How it works
About 10 minutes to your first answer
Answer five real scenarios
About 10 minutes. You decide what you would do and say why.
Chat with your twin
Ask it something new and see why it answered that way: the principles and the evidence it used.
Correct anything it gets wrong
Your correction outranks everything else, and it sticks.
Share one link
Send it to your team or your clients. It also embeds on your site.
Optional: deepen your twin with the full interview (30 to 40 minutes) and your own documents. You stay in control throughout: set boundaries on topics and tone, and review what it says.
Pricing
Start free. Upgrade when you need to.
No card required. The Free tier is permanent, not a trial.
Free
£0
One twin, with a reasoning graph built from your scenario answers.
- 1 twin
- 50 message units a month
- First 25 messages on the Sharp model
- Explainable answers
- Shareable link
Pro
£49/mo
For one expert with several audiences.
- 5 twins
- 500 message units a month (about 250 Sharp messages)
- Swift + Sharp models
- Graph grows from your answers, corrections and documents
- Embeddable widget
- Analytics + bring your own key
Business
£199/mo
For small firms and teams. Starts with a 30-day pilot.
- 10 twins
- 2,000 message units a month
- Swift, Sharp and Brilliant models
- Shared Drives (team documents)
- Knowledge export
- Team management
- Priority support + onboarding
Enterprise
Custom
Run as a pilot, scoped with you.
- Limits agreed with you
- Everything in Business
- Support from the founding team
- SSO, SCIM and SLAs are on the roadmap
Your best call, available when you are not.
Answer five scenarios, ask your twin something new, and judge the result yourself.