Capture the judgement your company can't afford to lose.
Your best people make decisions the rest of the company depends on. Imora captures how each of them decides, as a reasoning graph built from their own answers, and gives the rest of the firm a twin they can ask. Every answer shows the reasoning behind it.
Your experts are your bottleneck
The more valuable someone is, the more their time gets consumed by questions that don't need them specifically, just their knowledge.
Repeated questions
Senior people answer the same questions again and again, in meetings, email and chat.
Judgement that leaves
When someone moves on, how they made their calls usually goes with them.
Slow onboarding
New hires wait for the right person to be free before they can move.
Give your twins your team's documents
Upload strategy decks, policies, financials, and technical docs to shared drives. Assign drives to specific twins, and re-upload when a document changes.
CEO Twin
Strategy & Financials Drive
“Where are we on Q3 targets?” - uses the financials you uploaded, answers with the CEO's reasoning and priorities.
HR Twin
People & Policies Drive
“What's our parental leave policy?” - pulls the policy doc, explains it with HR's approach and tone.
CTO Twin
Architecture & Decisions Drive
“Why did we choose PostgreSQL over MongoDB?” - pulls decision records, explains with the CTO's technical reasoning.
Examples of how a team could set this up. Answers cite the documents they used.
“Why can't we just use AI tools we already have?”
You can, and for many jobs you should. This is what a general-purpose tool does not do.
Knows how your team actually thinks
Consistent answers across the org
Knowledge can stay when people leave, with their agreement
Different versions for different audiences
Explainable reasoning
Corrections stick
Share by link or embed on your site
General-purpose AI is just that: general-purpose. Imora is a platform for capturing and deploying specific people's expertise. That's the difference.
What teams can use Imora for
Scale your senior experts
Each expert builds their own reasoning graph. Their twins handle the routine in their judgement, so they focus on what matters.
Capture institutional knowledge
When a 20-year veteran leaves, their judgement usually leaves with them. With their agreement, their reasoning graph keeps what they recorded: principles, conditions and real examples.
Onboard faster
New hires don't wait for the right person to be available. They ask the twin of the person who wrote the process, built the system, or made the decision.
Consistent client experience
Every client gets your best thinking, not whoever happens to be on shift. One person's reasoning graph can sit behind separate twins for sales, support and strategy.
Illustrative calculator
Work out what it could be worth to you
Imora Business is £199 a month. Set your own numbers; the output is an illustration from your inputs, not a result we have measured.
Annual time saved
480 hours
5 people x 2hrs/week x 48 weeks
Value of that time
£25,000
480 hours x £52/hr
Imora cost
£2,388/yr
Business plan, £199/mo, up to 10 people. Larger teams are on the Enterprise plan.
Illustrative net saving
£22,612/yr
Value of time saved minus Imora cost, using your inputs.
Illustrative only. Every figure comes from the inputs you set above, not from customer data. Assumptions: 48 working weeks a year, 40-hour weeks, time valued at salary cost only, and the hours-saved figure is your own estimate. We have not measured savings with customers yet; a 30-day pilot is the way to test it.
Not just a chatbot with a bio
Every expert gets their own reasoning graph, built from their own decisions. Not just what they know, but how they reason and when that changes. Five experts can run up to ten subject-specific twins between them, and every answer is traceable to exactly one person's judgement.
Explainable reasoning
See why a twin gave a specific answer: the principles, the evidence and how confident it could be.
One graph, several twins
An Imprint is the model of one person; twins are versions of it for different audiences. A board twin, a mentor twin for new hires, a technical twin for the team. Business includes 10 twins.
Teach one, all know
One graph per expert, so anything they teach one twin every twin knows. Only the expert's own words feed it; nothing a visitor says changes their judgement.
Knowledge export
Export what your experts have recorded. It is your data.
Business plan
£199/month
30-day guided pilot10 twins included
Need more? Tell us when you register interest.
2,000 message units a month
About 1,000 messages on the Sharp model. If you reach the allowance your twins pause until the next cycle.
A reasoning graph per expert
Explainable answers, knowledge export, twins as lenses over each person's graph
Team management
Manage your team's twins centrally. Two-factor authentication on every account.
Shareable link + embeddable widget
Live today, with custom branding. Slack and Teams are planned.
Priority support + onboarding
Dedicated onboarding call. Priority email support.
Need more than 10 twins? See Enterprise.
Test it with your own team.
A 30-day guided pilot with onboarding support. Register your interest and we will be in touch when places open.