Scale your judgement, not your availability
Imora is an explainable stand-in for an expert's judgement. It is built for consultants, fractional executives, advisers, founders of agencies and boutiques, and founder-CEOs of small firms: people whose judgement is the product and whose time is the limit.
Our mission
If your judgement is what clients and colleagues come to you for, you become the bottleneck. The same questions arrive again and again, and each one waits for a gap in your diary.
Generic AI can answer those questions, but not as you, and nobody can check why it said what it said.
Imora records how you actually decide, as a reasoning graph built from your own answers, corrections and documents, and gives your team and clients a twin that reasons from it.
It is not you, and it does not pretend to be. It is a stand-in that shows the principle and the evidence behind every answer, works within boundaries you set, and learns only from you.
Imora is built in the UK.
What we believe
Fidelity over fiction
An AI twin should sound like you, not a polished version of you. We optimise for authentic representation, including the quirks and the strong opinions.
You own it
Your knowledge and your data. Your content is never used to train base models. You can export or delete everything at any time.
Guardrails by design
You set boundaries for what your twin will and won't discuss, and only you teach it. Nothing a visitor says changes how it thinks.
Show the reasoning
An answer given in your name should be checkable. Every reply shows the principles and evidence it used, and says so when the evidence is thin.
Say what is true today
We are an early-stage company. We say what is live, what is planned, and what we have not measured yet. The models are Anthropic's Claude; the reasoning graph is ours.
Privacy as a right
Conversations are private. We don't sell data and we don't show ads. Analytics cookies are off unless you accept them.
See whether it makes your call
Answer five real scenarios, ask your twin something new, and judge the answer and its reasoning yourself.